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Kmart: Happy Children, Happy Lives
“Kmart continues to be the standard of success for philanthropy," said Dr. Jennifer L. Howse, president of the March of Dimes. "With Kmart's support, the rate of premature birth has gone down in recent years, which means tens of thousands more babies have gotten a healthy, full-term start in life. Kmart's partnership supports the March of Dimes nationwide network of five Prematurity Research Centers where hundreds of scientists are now working together to discover the unknown causes of premature birth. We are truly grateful to everyone at Kmart for their remarkable contributions to this effort."
Sears: Valuing Our Veterans
In 2015, Sears launched its eighth annual Heroes at Home campaign with Rebuilding Together to raise funds and assist military families facing hardship by making necessary repairs, improvements or modifications to their homes. The program, which has raised more than $18 million over the past eight years thanks to donations from Shop Your Way members, customers and associates, has funded more than 1,500 home rebuilds. In 2015, Sears raised nearly $800,000 to support these efforts.
Several of the 2015 Sears Heroes at Home projects, completed in collaboration with Rebuilding Together, include:
- Hazel Park, Michigan - Adding energy-efficienct windows and doors, replacing the water heater, adding insulation and CFL lighting throughout the home, as well as painting the exterior of the house to help a Vietnam War veteran who voluntarily served two tours of duty.
- Seattle, Washington - Repairing a collapsing side porch and entry stairs, fixing aluminum siding and soffits, completely remodeling the kitchen and bathroom, and adding functioning appliances throughout the home for a Korean War veteran.
- Gaithersburg, Maryland - Updating the home with new appliances, repairing the electrical outlets throughout the home and installing handrails for a U.S. Army veteran. Read more about this project here.
- Chesterfield, Missouri - Replacing the roof, repairing water damage in the kitchen, adding updated appliances, and fixing the nonfunctioning furnace for a Korean and Vietnam War veteran and his family. Read more about this project here.
- Philadelphia, Pennsylvania - Repairing a roof, installing a furnace and water heater, and replacing the floors, walls and plumbing in the bathroom and kitchen for the family of a World War II Tuskegee Airman veteran.
"The first time I saw this place, it just looked like it would have taken a wrecking ball more so than a cleaning crew," said Tabitha, a veteran and Remake the World Veteran Center resident. "What I'm excited about is not to have my hand out anymore. Just be able to go home. As an adult, I can begin to live like one again. And that is priceless."
To support these veterans, the Craftsman brand teamed up with Iraq and Afghanistan Veterans of America (IAVA), the leading and fastest-growing post-9/11 veteran empowerment organization in America, and We Are the Mighty (WATM), an entertainment and lifestyle media brand for and by the military community, to release a series of short films illustrating how IAVA empowers veterans as they transition back to civilian life.
Continuing our long-standing support of America's military heroes, Sears launched two promotions to raise funds for IAVA in the summer of 2015. Thanks to member and customer support of the Craftsman, the brand donated $250,000 to IAVA to empower America's veterans.