Corporate Responsibility & Sustainability Report 2015 Sears Holdings Corporation

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Kmart: Happy Children, Happy Lives

We all have the power to help improve the lives of children. Kmart for Kids, the umbrella program for Kmart's philanthropic initiatives, helps children across the country live happier, healthier lives through the support of March of Dimes and St. Jude Children’s Research Hospital®. Since 1984, Kmart customers and associates have raised more than $146 million to benefit charitable causes focused on making a difference in the lives of families in our communities. 

St. Jude Children's Research Hospital
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In 2015, Kmart shoppers rallied together to support the St. Jude Children's Research Hospital Thanks & Giving® campaign. The introduction of The Giving Hat™ - a new way to draw attention, heighten awareness and raise funds in the fight against childhood cancer and other life-threatening diseases - engaged shoppers in new ways and contributed to an extraordinary $16.1 million in donations by Kmart members, associates and customers. Since 2006, Kmart has been a dedicated partner in the life-saving work of St. Jude Children’s Research Hospital. We are incredibly proud that, with the help of our members, customers and associates, our partnership has raised more than $92.8 million for St. Jude. 
March of Dimes
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Kmart is proud to be the No. 1 corporate supporter of the March of Dimes Foundation and its most important fundraiser, March for Babies®. In 2015, Kmart raised more than $9.3 million and since 1984, Kmart’s annual fundraising campaigns have raised more than $134 million.

“Kmart continues to be the standard of success for philanthropy," said Dr. Jennifer L. Howse, president of the March of Dimes. "With Kmart's support, the rate of premature birth has gone down in recent years, which means tens of thousands more babies have gotten a healthy, full-term start in life. Kmart's partnership supports the March of Dimes nationwide network of five Prematurity Research Centers where hundreds of scientists are now working together to discover the unknown causes of premature birth. We are truly grateful to everyone at Kmart for their remarkable contributions to this effort."

Sears:  Valuing Our Veterans

Sears Holdings has long been committed to supporting the people and families who have made sacrifices to serve our nation. We show our gratitude in many ways, including through our work with the Sears Heroes at Home organization and our relationship with Rebuilding Together. Additionally, Sears offers 20 percent off full-price tools and lawn and garden products, and an extra 5 percent off sale prices for active, reserve and retired military personnel.
Heroes at Home - Rebuilding Together
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In 2015, Sears launched its eighth annual Heroes at Home campaign with Rebuilding Together to raise funds and assist military families facing hardship by making necessary repairs, improvements or modifications to their homes. The program, which has raised more than $18 million over the past eight years thanks to donations from Shop Your Way members, customers and associates, has funded more than 1,500 home rebuilds. In 2015, Sears raised nearly $800,000 to support these efforts.

Several of the 2015 Sears Heroes at Home projects, completed in collaboration with Rebuilding Together, include:

  • Hazel Park, Michigan - Adding energy-efficienct windows and doors, replacing the water heater, adding insulation and CFL lighting throughout the home, as well as painting the exterior of the house to help a Vietnam War veteran who voluntarily served two tours of duty.
  • Seattle, Washington - Repairing a collapsing side porch and entry stairs, fixing aluminum siding and soffits, completely remodeling the kitchen and bathroom, and adding functioning appliances throughout the home for a Korean War veteran.
  • Gaithersburg, Maryland - Updating the home with new appliances, repairing the electrical outlets throughout the home and installing handrails for a U.S. Army veteran. Read more about this project here.
  • Chesterfield, Missouri - Replacing the roof, repairing water damage in the kitchen, adding updated appliances, and fixing the nonfunctioning furnace for a Korean and Vietnam War veteran and his family. Read more about this project here.
  • Philadelphia, Pennsylvania - Repairing a roof, installing a furnace and water heater, and replacing the floors, walls and plumbing in the bathroom and kitchen for the family of a World War II Tuskegee Airman veteran.
Sears Heroes at Home Spotlight:  Chicago Veterans Shelter
There are an estimated 50,000 veterans in the U.S. who are homeless*. In July 2015, Sears Heroes at Home volunteers teamed with Rebuilding Together to renovate Chicago's Remake the World transitional shelter for homeless veterans. More than 70 Sears volunteers and contractors made much-needed repairs to floors, installed new carpeting, painted and patched drywall, hauled away roomfuls of debris, installed donated Kenmore appliances, landscaped the property and fixed the roof.

"The first time I saw this place, it just looked like it would have taken a wrecking ball more so than a cleaning crew," said Tabitha, a veteran and Remake the World Veteran Center resident. "What I'm excited about is not to have my hand out anymore. Just be able to go home. As an adult, I can begin to live like one again. And that is priceless."

The Craftsman Brand Spotlight: Veterans' Transition at Home

Since the U.S. went to war in Afghanistan in 2001 and Iraq in 2003, about 2.5 million members of the Army, Navy, Marines, Air Force, Coast Guard and related Reserve and National Guard units have been deployed. As these brave individuals leave the front line, a different kind of challenge awaits at home, such as transitioning to a civilian job or potentially adjusting to life with an injury.

To support these veterans, the Craftsman brand teamed up with Iraq and Afghanistan Veterans of America (IAVA), the leading and fastest-growing post-9/11 veteran empowerment organization in America, and We Are the Mighty (WATM), an entertainment and lifestyle media brand for and by the military community, to release a series of short films illustrating how IAVA empowers veterans as they transition back to civilian life.

Continuing our long-standing support of America's military heroes, Sears launched two promotions to raise funds for IAVA in the summer of 2015. Thanks to member and customer support of the Craftsman, the brand donated $250,000 to IAVA to empower America's veterans.
*National Alliance to End Homelessness. The State of Homelessness in America. 2015. Retrieved August 8, 2016, from